Thursday, January 17, 2008

Celebrities Defined - A Brief Overview of Entertainment PR

Being a celebrity is quite different from working as an actor or a musician... you can do your job and even take in your handsome paycheck, but at the end of the day-you re only regarded as star when people know who you are. So what makes you stand out above the rest? And let us note that when we are talking about the entertainment industry so the rest is a pretty large number. You can argue as much as you want, however, in the end-- a publicist is what makes you officially stand out. A high-caliber publicist introduces (or re-introduces) you to the public. Without the public consistently caring about you, it is near impossible to succeed as a person in the entertainment industry with celebrity status. You are not a celebrity unless the public wants to know more about you and what you are currently doing-- and the media is the integral passageway to your desired audience. Now it is important to keep in mind that for most talent, a publicist can be unnecessary. In fact, if a PR firm is legitimate, they will turn down prospective clients seeking their services unless that talent has a solid reason for needing the exposure. Day in and day out, publicists are contacted with inquiries from people who assume the key to instant stardom is a publicist. Sure, we do help you get there but you have to crawl before you walk. You can t just assume we can get you featured in Vanity Fair just because you do the job that you do (no matter how well you do it). You have to have something going for you that will set you apart from everyone doing the very same job as you. Why are you original? What makes you the next big thing? Why should the world care? Any logical publicist would tell you that they cannot generate press, create appearance (red carpet) requests, or fuel public interest if the talent has nothing of consequence to report. Most people who are at the right stage for a publicist are on the cusp breaking through to the next level in their career. That can be anything as minor as landing a small role on a hit television show to releasing an album and touring with someone who is getting a ton of what we call- buzz. Now on the flip side, even though some publicists say that you have to ripen your craft prior to seeking PR representation, it is not necessarily true. If that were the case, reality stars would never acquire fame for what they do-- being themselves. They may not have much experience in the public eye, but they do have something... Reality stars have a TV show behind them which has created the buzz they need for their publicity efforts to take effect. Coming back to the focal issue at hand-- being the term celebrity and all its glory. Talent and their reps need to understand exactly why it is NOT a good idea to pass on publicity. As discussed, there are times to wait and ripen yet times to seize the moment as well. You need to assess every aspect of your career. There are a number of actors who choose to refuse PR services assuming their management can just field the requests and that is all they need. Not true. Unless you are someone like Angelina Jolie or Brad Pitt (who trust me, need a publicist for other reasons!) you will seldom be approached by media. Even if you re promoting a hot new movie, there are only a handful of media outlets that will cover your project and even then-they won t necessarily come to you for the interview. There are many people involved in a project who can comment on the experience: directors, supporting actors, producers, etc. If you want to make sure that you are noted for your achievement, you need a publicist to assist you. Taking that a step further, not only will your publicist assist you but they will make sure to do so in a way that stands in line with branding you as the celebrity you want to be. This branding comes into play with every detail of your career. Which events you attend and how often, what you wear in a photo shoot, what you decide to say about an experience, and much more are all the actions you take which come together to brand you as a celebrity. To end, let s take the idea further. Becoming a celebrity is different than just getting famous. The word famous is not as everlasting as the term celebrity. Sure, by definition they both mean the same concept but in theory-a celebrity should be timeless. Remaining a celebrity is an on-going job and the word doesn t come lightly. You need a team built around you to help you stay that way. Mona Loring, president of MLC PR brings forth solid experience in public relations, magazine writing, copywriting, marketing, and business development. Holding powerful positions such as public relations director, copywriter, entrepreneur and leader of media relations for a number of charity organizations, Loring offers original PR approaches and resourceful insight. monaloring.com

Super Cool Baby Names!

Cool names today usually are those that are uncommon. Nowadays,traditional names like Mary and John will not belong to the list of cool names. Having said that, the definition of cool names is still a big question mark. If you cannot find a suitable baby name after looking through the list of baby names, you are free to make one up! Let s look at how some other parents name their babies for a start, may it gives you the inspiration you need for cool baby-naming! Celebrity baby names Victoria and David Beckham : Brooklyn ,Romeo and Cruz Catherine Zeta Zones and Micheal Douglas : Dylan Micheal andCarys Zeta Heather Mills and Paul McCartney : Beatrice Milly Madonna and Guy Ritchie : Lourdes and Rocco Prince Andrew and Sarah Ferguson :Beatrice and Eugenie Gwyneth Paltrow and Chris Martin: Apple Jamie and Jools Oliver : Daisy Boo and Poppy Honey Angelina Jolie : Maddox and Zahara Will Smith and Jada Pinkett Smith : Jaden and Willow Reese Witherspoon and Ryan Phillippe: Deacon Andre Agassi and Steffi Graf : Jaz Elle Agassi Whitney Houston and Bobby Brown :Bobbi Kristina Colin Farrell and Kim Bordenave :James Padraig Pierce Brosnan and Keely Shaye Smith:Dylan Thomas Nicole Appleton and Liam Gallagher : Gene Demi Moore and Bruce Willis: Rumer Glenn, Scout Larue and Tallulah Belle Sharon Stone and Phil Bronstein :Roan Michael Jackson:Prince Michael, Paris and Blanket Indeed looking at the list above, you would probably think that baby-naming seems to have become a competitive sport among the celebrities. Some celebrities even look to sources like places and fruits to name their babies? Well, the sky is the limit! Let us review another group - Supermodels and see what are their choices of Baby Names? Elle Macpherson : Aurelius Cy Andrea Busson Claudia Schiffer: Caspar and Clementine Kate Moss: Lila Grace Cindy Crawford : Presley Walker and Kaia Jordan Helena Christensen :Mingus Lucien Yasmin Le Bon:Saffron Sahara , Tallulah Pine And why not some movie character names for more inspiration? Movie Character Names list here: The Lord of the Rings (Liv Tyler) : Arwen The Lord of the Rings ( Orlando Bloom) : Legolas Gangs of New York ( Leonardo DiCaprio ) : Amsterdam DareDevil ( Colin Farrell): Bullseye Batman Forever ( Nicole Kidman ) : Chase Legally Blonde ( Reese Witherspoon) : Elle Die Another Day ( Halle Berry) : Jinx The Matrix ( Keanu Reeves ) : Neo The Matrix (Carrie-Ann Moss ) : Trinity Star Wars (II) (Natalie Portman) : Padme Gladiator (Russell Crowe ) : Maximus Moulin Rouge (Nicole Kidman) : Satine May you find or invent your favourite baby name. Good Luck and Congratulations! Chiamin Lau - publisher of 99babynames.com . Choosing your baby s name will probably be one of the most important, exciting and fun things you will do during your pregnancy. Let 99babynames.com accompanies you on this exciting journey !

Using Wire Services For Your Press Releases

Public relations is an incredibly powerful tool entrepreneurs can use to build credibility and gain exposure. By appearing in various media, consumers immediately assume you re an authority in your field and that translates into more business and less competition. Public relations is driven by writing and sending out press releases. There s a whole topic in writing press releases and it s beyond the scope of this article. But the focus of this article revolves around sending them out. Of course, the most effective way of getting press releases out there is to fax them to a journalist you ve developed a relationship with but you can only develop relationships with so many people. After a certain point, it s just not an effective use of your time. There are services out there called wire services. A few of the notable providers are PR Newswire, BusinessWire and PRWeb. For a fee, each of these companies will send your press release out to tens of thousands of journalists, publishers and editors. In an instant, your story can be delivered electronically to every corner of the media universe. But there s a problem. Your story is buried in a pile of thousands of other stories. Well, your fears are true. The probability of getting any real coverage for your story when you send it out over the wire is slight. There are some websites that automatically and electronically accept every single story that comes over the wire so it does end up somewhere but no actual humans find it. It only exists in the dark corners of the internet. There are certain situations when it makes sense to send your story over the wire so let s take a look. First and foremost, it has to be tied in with the current headlines. I suggest looking at the headlines every single morning to see if there s a prevailing story you can tie your announcement to. You have to be a bit creative but the rewards can be huge. Think about an angle you can use to tie your press release to the major headlines and you could easily get picked up. A lot of this has to do with your title. Make sure it s catchy and incorporates both your announcement and the headline you re piggy backing on. When you write a press release, you re essentially providing the journalists with a prepackaged article they can use in their media. Write your title with this in mind. Think of title that would peak your own curiosity in a newspaper or a magazine. If you have a really good angle, I suggest hiring a professional copywriter. I ve always considered myself to be a fairly good writer but the professional copywriters have a unique skill set. They re used to the media environment and they can put little details into your piece that can dramatically increase the probability of getting your story picked up. It ll cost you a couple hundred dollars but its money well spent. Tactical Execution provides a lot more information about building credibility and gaining exposure. Please visit the website to take advantage of the resources available there. The process is a lot more fun when you know what to do. Become a recognized expert. Optimize your website. Explode your business. Tactical Execution provides implementation strategies for immediate results. Claim your free website traffic hotsheet today!

North Georgia Real Estate Undervalued

In regards to today s ever-changing global market, negative media projections, and the so-called financial crunch, one could only believe real estate is in a state of disrepair around the country. Yes, this may be true when looking at the real estate market at a national level, but when looking at specific markets one may see a very different picture. Take Ellijay, Georgia for an example, located just an hour North of Atlanta, Ga. (Atlanta is one of the fastest growing cities in the country). This quaint town, located in the heart of the Blue Ridge Mountains, is home to over 30,000 people and visited by over 300,000 people a year. In recent months Ellijay has still appreciated at a rate of 5% - 10% a year, a rate that is above the national average. In addition to its appreciation rates, Ellijay is now home to many new major retail centers beginning to open its doors in the last several months. New retail centers include: Starbucks, Longhorns, Ruby Tuesday s, Super Ingles, and many more. So amongst all this negativity surrounding the real estate market, what would make companies like Starbucks choose a small town like Ellijay, Ga.? Many factors affect growth potential and the local real estate market: affordability, jobs, location, proximity to major cities and airports, local government activities, growth patterns, population migrations, and the spending habits of the over 78 million baby boomers. With North Georgia s close proximity to major cities, major airports, major health care, new retail shopping, a thriving tourism business, great health care, new schools, and much more, it is no wonder that companies like Starbucks have chosen to open its doors in Ellijay. When comparing the medium home prices in Ellijay, Ga. ($250,000) to that of other mountain communities like Ashville, Nc. ($400,000) you will see quite a different picture. With many of the same activities, sites, national parks, shopping, dining, mountain elevations, and much more, Ellijay, Ga. is in comparison one of the top affordable mountain communities in the Blue Ridge Mountains. While states like Tennessee and North Carolina have done a great job marketing their mountain regions, it has opened up a tremendous opportunity for the North Georgia region to be one of the last affordable mountain destinations in the country. Take some time and compare, you will soon see the affordable value and the ease of access to this wonderful part of the country. In just a little time one will quickly realize there is much more to be had for the money in the North Georgia Blue Ridge Mountains. Derric Stull is a residential real estate developer specializing in the second home market. To learn more about Derric and the North Georgia market please visit his website at mcadhomes.com or you may email him at derric@mcadhomes.com

Effective Marketing Through Celebrities

There was a President whose hobby was riding bicycle will visit Alvin s country.Alvin was running a business of bicycle manufacturing. He heard about the news of this President coming to his country. This President stayed in Alvin s country before as an embassy. During staying in Alvin s country, he was always went out on the street with his bicycle. This is the President s no 1 hobby. Alvin knew about this. Hence, he grabbed this chance by specially designing two new bicycle designs. After that he asked the help of ministry of diplomacy to give this 2 new design bicycles to the President and his wife as a present and appreciation of his arrival. When the President received this two bicycles, he was very happy and keep praising, Very good, very good! I like it! At this moment, many reporters from different medias have taken the photos of this President riding on the bicycle. The next day, all the newspaper and media has reported extensively about this President was so happy to receive the bicycle. This issue immediately become the hottest news and created a fashion to buy the The President s Bicycle . In addition, there are many orders from different countries oversea. PS: From this story, the success of Alvin s marketing is combining marketing with politics activity. Of course, other than politic, we can marketing our product through celebrities, eg. sports athletes, famous artistes, movie stars, scientists, etc. The celebrities always are very good effective marketing medium if marketer choose the right candidate to represent their product. They have great impact upon their fans. Hence, a successful marketer has to know how to leverage its marketing strategy through celebrity effect. This story is extracted from sundaymarketingstory.blogspot.com Welcome to visit this blog for more interesting story. Alan Kang shares some marketing and business story through his blog at sundaymarketingstory.blogspot.com Welcome to visit his blog for more story.

My Favourite EFL Classroom Warmers

I always find the first ten minutes of a lesson the most difficult - it’s vital to capture students’ interest and involve them from the start. An effective warmer could make the difference between an alert and participating class, and a group of zombies who decide to catch up on the sleep they missed out on from partying the night before... (This comes from my experience of teaching teenagers on the holiday island of Malta!) 1. True / False For a first lesson with a new group of students I usually use the True or False warmer. First I make sure the class know the difference between true and false, and can give me some examples of true and false statements. I then ask the class to write three interesting sentences about themselves on a new sheet of paper. Two sentences must be true and one must be false. When they have finished writing their sentences, I ask the class to stand up and move the desks out the way so that they can mingle. Each student must find a partner, greet them and introduces themselves, say what country they are from, and listen to their partner’s three sentences. They must then guess which is the false statement. Once both students have attempted a guess, they move on to another person in the class and repeat this process. This works really well to break the ice in a group of students that don’t know each other. It gives them an opportunity to introduce themselves, say what country they are from, and share some interesting information about themselves. I always participate in this warmer so that the students feel that they know something about the teacher too. You can follow this activity by discussing which sentences were the most original and which was the most interesting topic that was brought up. 2. Guess the Famous Person The following warm up works well to lead into a topic on celebrity or fame and fortune. This exercise will require pictures of famous and recognisable celebrities (one for each student). Make the students stand in a line with their backs to you and stick a picture on their backs with some sticky tape. The aim of this warmer is to ask people questions about their celebrity and help others find out about theirs. The students will need to keep circling round, looking at the pictures on each others backs and helping out until everyone has found out who they’re mystery celebrity is. This works as particularly good practice for forming yes / no questions, or as a follow on from a lesson learning how to describe people. 3. Where in the world This warmer works really well with an international group of students as they will be able to contribute more varied information and will spark discussion amongst themselves. Before students arrive I place a piece of paper with a name of a continent on each table. When the students arrive I let them deliberate and wonder about the continent. I then put the following headings up on the board: food, clothes, famous people, drink, animals (and any others you may want to add) I give them some time to brainstorm items to put under each heading for their continent. This leads into some good discussion about differences between countries, and stereotypes about countries within them. These warmers should get the students to participate and lead in nicely from a previous lesson or into the coming one. If they are successful it will set the tone for the lesson and keep the students interest more effectively. About the Author: Nadia Zehni has extensive experience teaching English as a Foreign Language in England, Malta and France. She is a regular contributor to EnglishForums.com , the world’s busiest EFL community, which receives over 30,000 visits a day. It’s an excellent resource for EFL teachers looking for information about grammar, phonetics, EFL jobs and teaching tips. English students on the other hand can learn English by posting questions and getting help from volunteer EFL teachers, as well as speaking with other learners. To benefit from this fantastic resource sign up for free at englishforums.com !

Sedu Coupons - Great Hairstyle, Less Cost

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Best Ways To Start A Great Conversation

One characteristic of good communication skills is the ability to start a conversation. How are you supposed to start a conversation anyway? Starting a conversation is very interesting and it has been coined with so many names. Bachelors call it pick up lines. Salesmen call it pitches. Writers call it an introduction. Come to think of it, how do you even start talking about starting a conversation? Here are some tips that you might want to consider so that you can start a conversation well. 1. Do your homework. If you are going to talk to someone and you know who you are going to be talking to then you should review this person s background. You have to do your homework. If this person is a Nobel Prize winner then you should review this person s works. If this person is a businessman then you might want to learn a little about this person s business and the industry it is in. If you are going to talk to someone and you have been informed about it already then you better do your homework. The best examples of these people are the talk show hosts. Look at David Letterman, Oprah, and Conan O Brien. These talk show hosts know a lot about their guests. 2. Don t come on too strong or too soft. When you meet someone for the first time, you have to strike a perfect balance between aggressiveness and passivity. If you come on to strong then the person you are talking to might think that you are too aggressive. This person might think that you are a harmful and desperate person. On the other hand, if you come on too soft, this person might think that you are simply uninterested in talking to them. You certainly do not want to go to these two extremes. You have to strike a perfect balance and find the right way to talk to this person. 3. Say the first lines clearly. When you talk to someone for the first time, you have to be very clear when you talk. You do not want the first words out of your mouth to be misinterpreted right away. This is certainly the last thing that you want to happen. If you are going to say something then you have to make sure that you get your idea across properly. 4. Use the person s name if you have been introduced. It is good to use the person s name when you talk. This makes the person feel special and unique. If you want to get on the good side of a person then you should use their name often when you talk to them. If you have not been introduced then you should introduce yourself and allow the other person to introduce him or herself to you. Be civilized and act as human beings with each other. Be diplomats in your own right. 5. Avoid sensitive topics like politics, religion, and sexual orientation. If you are going to talk to someone for the first time then you should avoid sensitive topics as much as possible. There are too many issues in sensitive topics like politics, religion, and sexual orientation. It is not advisable to talk about topics like this because you might end up quarreling and debating at the end of the day. You certainly do not want this to happen to you. Starting a great conversation should not be so hard at all. If you want to build rapport with a fellow human being then you have to make it a point to talk properly and communicate your ideas effectively. Be as polite as possible and avoid topics that will do more harm than good. If you want to enjoy conversation with another person then make sure that you hone your communication skills by practicing the tips mentioned. Peter Murphy is a peak performance expert. He recently produced a very popular free report: 10 Simple Steps to Developing Communication Confidence. Apply now because it is available only at: conversation starters

Fun Pirate Birthday Party Ideas

Thar be fun pirate birthday party ideas ahead me buckos...AAARRRH! So haul in the gang plank, trim yer sails and be watchin for ships flyin the Jolly Roger. Avast and ahoy maties, this here be yer captain speakin to ya... Captain Grandpa Mike says me. Yer birthday child and all their guests will be havin a swashbucklin good time with this here adventure on the fun kid birthday parties high seas! Fun Pirate Birthday Party Ideas - Invitations Yo Ho A Pirate s Treasure Map Your party guests will really get into your Pirate theme when you send them an invitation that looks like an old Pirate Treasure map... Cut a brown paper bag into a square. Then, with a black marker write something like Captain__________ s (insert your birthday child s name) treasure map ... Ye be invited to a swash-buckling good time matey... (then give the party date, time, length of the party and any other details) then close the invitation by saying something like... If you dare, you ll be findin the party by followin this here treasure map... And remember this me buckos... X marks the spot! The map is actually directions to your party location and the X is the actual birthday party address... Then crumble up the paper so your map looks old and mail it to your guest... You can even be creative with the envelope. Fun Pirate Birthday Party Ideas - Treasure Map Have some fun with your Pirate Party Invitation buy constructing another treasure map for a real treasure hidden somewhere at your party location. Cut this map up into puzzle pieces (one for each child you re inviting). Include a piece of the treasure map in the envelope and instruct your guests to bring their piece of the treasure map to the party. When your guests arrive, have them put their puzzle pieces together, then they can all hunt for the treasure you ve hidden... Make sure you keep a copy of the map in case one of your guests doesn t show up. For treasure, put some chocolate coins (always a big hit with our kids) in a box and hid them somewhere for your guests to find together with their map. Fun Kid Pirate Costume Your birthday child will love wearing a special pirate costume at their party. *A Tip From Grandpa Mike When I was a boy, one of my favorite Halloween costumes was a pirate costume. You can find a head bandanna at your local thrift store, a colorful old shirt and grey stripped pants. Cut the shirt sleeves to 3/4 length and fray the edge of the sleeves so they look worn... Cut the pant legs to 3/4 length and fray the edges so they look worn and ship wrecked . You can make an eye patch out of a small piece of black card stock or black cloth... Attach a black string or shoe lace to the eye patch and tie it around your child s head. A wide black belt with a large buckle (you can make a buckle) can be cut to fit around your child s waist. Fun Pirate Make-Up You can complete your child s pirate look by putting black smudges on their face with an eyebrow pencil. Smear it around to look like a beard on a rough pirate face. Fun Pirate Birthday Party Ideas - Decorations Black, red, yellow, orange, blue and white are great pirate colors. Use streamers and balloons to decorate your party area. You can also pick up some pirate flags and make treasure maps and swords to put on the walls. Fish nets, star fish and sea shells will help give yer party a sea goin look. Fun Pirate Birthday Party Ideas - Pirate Pinata Imagine the fun when one of yer ship mates breaks open a pirate treasure chest pinata aaarrrh, an all kinds ah treasures fill yer pirate ships cabin. You can easily find online stores that feature pinatas for just about any party theme. Fun Pirate Birthday Party Ideas With these ideas to get your creative juices flowing, you ll be able to come up with lots more great ideas that will make your child s Pirate birthday party adventure a great success. Shiver me timbers, this be Captain Grandpa Mike sayin have a swashbucklin fun Pirate birthday party, AAARRRH! Mike Dougherty has lots more fun pirate birthday party ideas waiting for you at fun-kid-birthday-parties.com where you ll discover just about everything you ll need for a successful fun kid birthday party.

Be Your Own Boss in Victorville

Entrepreneurs and Investors received a firsthand look at the economy of San Bernardino County, which brought the focus to the High Desert. Number s show a different tale than the stories that were conveyed in the other counties. Logistics is the cornerstone of the growth with warehouse and industrial development leading the other counties in Southern California. Four of the top deals in the county exceeded all the industrial development in three other counties combined. Referring to Los Angeles, Orange, and San Diego counties. More people from outside of the County are coming into the communities to find out about doing business in the High Desert. The pioneer Newell Rubbermaid made it happen by opening its 400.000 square foot distribution center at the park in September. Things are actually moving at the former George Air Force Base. Developers are putting their ink and money on the line for a new industrial and commercial space in the High Desert, which has some of the lowest land prices in Southern California. With other parts of Southern California running out of room, it seems that this will be the place for much needed development. Adelanto Gateway Logistics Center is advertising about 7 million square foot of industrial space to be developed. Brokers and developers are working hand in hand on making these communities a place for all new development by offering an easy commute, affordability and working with the cities on the improvement of each community. Barbara Engen Victorville Real Estate Agent homesbybarbaraengen.com