The Do s for A Great Press Release

The Do s for A Great Press Release Good press releases are short and simple, yet they are informative and persuasive. It doesn t take a lot of expertise to write an effective press release, but it helps if you keep the following nine tips in mind: 1.) Your topic should be worthy enough to be considered news, or else it ll only be regarded as spam and ignored without getting a second glance. 2.) Your headline should be strong enough to get people to take notice because a lot depends on it. It sets the tone of the whole press release. 3.) The opening paragraph should live up to the hype generated by your headline. This keeps the readers riveted right from the start, and hopefully to the end. 4.) Give only the facts. You can make the writing interesting, but remember, this isn t a literary piece. Your press release must be engaging enough, but keep it strictly informative. 5.) Practice good grammar and spelling. Make sure that sentences are well-structured with all proper punctuations in place. Also, don t overlook the spelling mistakes. Typos make you look sloppy, disorganized, uneducated, and unprofessional. 6.) Answer the what, when, where, why, and how questions. Give the necessary details so that readers can get a clear picture of the message you convey. Double check contact details so you can be sure they re correct. 7.) Action verbs take precedence over adverbs and adjectives. In press releases, flowery words have no place. Just get to the point with words that convey the proper mood. 8.) Credit all your sources. Quotes, facts, and figures should be properly credited if you don t want anyone questioning your press release s authenticity. 9.) Finally, include a short paragraph about your company/website at the end of the press release. This gives readers the necessary background information on what you are representing. To take a look at more articles just like this one, click here: superiorimageusa.com G Allan Roberts has been a marketing professional for 15 years and has helped clients achieve marketing success both online and offline.