Effective Marketing Through Celebrities

There was a President whose hobby was riding bicycle will visit Alvin s country.Alvin was running a business of bicycle manufacturing. He heard about the news of this President coming to his country. This President stayed in Alvin s country before as an embassy. During staying in Alvin s country, he was always went out on the street with his bicycle. This is the President s no 1 hobby. Alvin knew about this. Hence, he grabbed this chance by specially designing two new bicycle designs. After that he asked the help of ministry of diplomacy to give this 2 new design bicycles to the President and his wife as a present and appreciation of his arrival. When the President received this two bicycles, he was very happy and keep praising, Very good, very good! I like it! At this moment, many reporters from different medias have taken the photos of this President riding on the bicycle. The next day, all the newspaper and media has reported extensively about this President was so happy to receive the bicycle. This issue immediately become the hottest news and created a fashion to buy the The President s Bicycle . In addition, there are many orders from different countries oversea. PS: From this story, the success of Alvin s marketing is combining marketing with politics activity. Of course, other than politic, we can marketing our product through celebrities, eg. sports athletes, famous artistes, movie stars, scientists, etc. The celebrities always are very good effective marketing medium if marketer choose the right candidate to represent their product. They have great impact upon their fans. Hence, a successful marketer has to know how to leverage its marketing strategy through celebrity effect. This story is extracted from sundaymarketingstory.blogspot.com Welcome to visit this blog for more interesting story. Alan Kang shares some marketing and business story through his blog at sundaymarketingstory.blogspot.com Welcome to visit his blog for more story.