The PR Doctor s Advice For Television Appearances

The PR Doctor s Advice For Television Appearances The opportunity for a television appearance has great value if you are prepared for the opportunity. Business owners and key management people need to be prepared for new opportunities for television appearances on an ever-increasing number of TV programs and Internet podcasts that focus on business. And when you do get the call for the appearance, you want to make sure you will look good on camera. The following advice can help you to be prepared for your “close-up” on the TV camera. Do not wear too many accessories that could be a distraction. You are being interviewed as an expert and need to come across as “authoritative and knowledgeable. Do not use the TV interview as a time to experiment with the latest fashion trend. This is another potential for distraction and for a negative image on camera. Designate at least two (2) outfits for TV appearances. For men, the preference is business suits in deep, solid colors (e.g. navy and gray). For women, conservative dresses in navy and gray would be suitable. And the outfits should look like new. Women should avoid the V-neck apparel when on camera. Men should avoid white shirts because they can look too bright. A better color is lavender, light blue or pink since these will be more flattering on camera. Always pay attention to “the fit” of your garments since the TV camera does make one look “heavier.” If you wear glasses, be aware of the reflective quality of some lenses. One could consider frameless glasses with nonreflective lenses if glasses are absolutely needed. Men and women’s hair should always be well groomed and looking fresh. Practice your interview in front of a mirror and concentrate on good posture and smoothing the lines of your clothing. Your Strategic Thinking Business Coach encourages you to take advantage of media interviews and to be prepared when the opportunities arise. Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, “Glenn’s Guiding Lines â€" Thoughts From Your Strategic Thinking Business Coach” and has published more than 275 articles on business. To find out more about the benefits and rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at businesscoach4u.com or jgecoach@aol.com